The 11 MUST
of #YellowThinking

#1

As an agency we like to be

Brilliant like Sherlock
Loyal like Watson

(Elevental, my dear target)

#2

As creatives we like to be

Fighters like Greta
Dancers like Guetta

#3

As social media strategists we like to be

Playful like Oliver
Laid back like Benji

(If you're a Gen Z, you might not get it. It's a good one, trust us.)

#4

As brand builders we like to be

Dreamers like Quixote
Realists like Sancho
(We've gone classic)

#5

As brand identity creators
we like to be

Visionary like Jobs Rational like Gates

#6

As creators of experiences we like to be

Cool like Jagger
Cool like Richards

; )

#7

As a team we like to

work with
brands we like

Especially brands that are happy and make other people happy (no comparison to a celebrity this time, we had to stop at some point).

#8

We like our
online actions to be

Responsive and Responsible

to the brand's values

#9

We like

Disruptive
ideas

(Not the ones that lead to a dystopian future, but the ones that lead to a a better future.)

#10

We like the

Storytelling and transmedia campaigns

(But not telling consumers tall tales. #Behonest!)